Author: Louella Franklin
Whether you are a hobbyist, part-time photographer or a full-time artist and if you are proud of what you create, then you need to promote it for others to see and appreciate. You would have heard about many artists who were never recognised for their art when they were alive that was because they lacked the proper promotion to get their name out there, so, don’t let that happen to you. Here are some ways that can help you promote your artwork to get recognised in the artistic community.
- Know your Audience
This is the most crucial step when you are promoting your artwork or any other business. A target market is a select group of people that are most likely to hire you or buy your work. When marketing to potential customers, the marketing message should connect with your audience in a personal way showing them that your product fulfils a need or desire.
- Start a Blog
This can be the single most important thing you can do to increase your exposure as an artist. It takes a bit of commitment to post fresh content regularly, but the benefits are immense. You can post every time you create a new piece of art and talk about the process or what it means to you or what motivated you to create just a piece. You can also write about the upcoming exhibitions or shows and can even provide tutorials and tips and what techniques to use to create marvellous artwork.
- Create a Facebook Page
People these days spend a lot of time on social media sites like Facebook, Instagram and Twitter so if you have a Facebook page, it will be much easier for people to share and talk about it. A little advice here, when creating your Facebook page, don’t just post the same content as it is on your website or blog, furnish your readers a little extra to give them a reason to like your page. This can also be applied to Google+ page.
So, these are few of the ways out there through which you can promote your artwork.